GEO Basics
AI Search vs Traditional SEO
Discover the key differences between AI search and traditional SEO, and learn how to future-proof your brand for the generative search era.
October 28, 2025
Insights into AI Strategy.
Discover the key differences between AI search and traditional SEO, and learn how to future-proof your brand for the generative search era.
Learn how to win stakeholder buy-in for Generative Engine Optimisation (GEO). Show the business value of AI search readiness and brand data consistency.
Turn your brand values into machine-readable signals. Map purpose, policies and proofs into Schema.org so search and AI can recognise your authority.
Start citable, stay consistent. Three practical steps to build citations that feed generative search—entity setup, structured signals, and ongoing evidence.