AI Search vs Traditional SEO
Discover the key differences between AI search and traditional SEO, and learn how to future-proof your brand for the generative search era.
Stakeholder Buy-In for GEO
Learn how to win stakeholder buy-in for Generative Engine Optimisation (GEO). Show the business value of AI search readiness and brand data consistency.
Turning brand values into structured data
Turn your brand values into machine-readable signals. Map purpose, policies and proofs into Schema.org so search and AI can recognise your authority.
Citations for generative search
Start citable, stay consistent. Three practical steps to build citations that feed generative search—entity setup, structured signals, and ongoing evidence.